Tuesday, October 21, 2008

Calidad Superior! 25% Mas Hojas! Yes, I'm blogging about toilet paper and learning Spanish.

Premium Softness!

25% More Sheets!

The Walmart in Oxford, MS has added yet another brand of toilet paper to the all ready sprawlingly large selection. If you had been buying the only recycled brand they previously carried, Scott Naturals, which contained only 40% recycled content at 4 rolls for $2.97, you can now switch to 100% recycled with White Cloud's Green Earth series. It's even 11 cents cheaper for 4 rolls at $2.86, go figure.

White Cloud's Green Earth claims to be made of 100% recycled fibers and is available only in Giant Rolls (Rollos Gigantes! - I love it that I can learn Spanish phrases from just about any products I buy in the superstore these days!)

I started buying toilet paper made from recycled content in 2005, and everyone who found out made so much fun of me. I mean, when my family and friends came to visit, and figured it out, they thought I was nuts. Why would anyone make such a sacrifice!? Well, I was very thankful that Publix carried a cheap brand that I could afford, and I was happy to buy it and do my little save the world part, even if the Publix Greenwise, non-bleached tp was close to the consistency of children's newsprint or art craft paper.

According to the NRDC, if every household in the U.S. replaced just one roll (500 sheets) of virgin-fiber toilet paper with 100 percent recycled TP, we'd save almost half a million trees.

When I moved to Oxford in 2007, I was glad to see that Kroger carried all of the Seventh Generation products. But being on a budget as I was and as I still am, I was not about to spend $4.00 for 4 rolls. Talk about flushing your dinero para gastos down the toilet. So White Cloud's Green Earth is good news, but not great news. What would be even more impressive:If Walmart carried an affordable brand of toilet paper that is made from 100% recycled fibers, packed in 100% recycled plastic packaging (Green Earth is only a lame 5% minimum post industrial recylced content) AND a toilet paper that was not bleached with chemicals that cause cancer and genetic mutations for those exposed to said chemicals in the process. NO WHERE on the packaging for White Cloud's Green Earth tp, nor on their charming website, http://www.mywhitecloud.com/, does this company reveal it's bleaching process. And it's quite obvious, that this paper has been bleached.

There are several methods of bleaching paper products, some far better than others. The one to avoid is Elemental Chlorine (chlorine gas). This is the worst of the bunch, and is responsible for the release of chlorinated compounds like dioxins and furans, which are powerful carcinogens and mutagens. These chemicals can adversely affect immune systems and reproductive systems and are dreadful for aquatic life and wildlife. The Elemental Chlorine Free (ECF) process may be okay—this method employs a chlorine derivative such as chlorine dioxide rather than chlorine gas, and is not the best choice, but is a cleaner process than the use of elemental chlorine. Process Chlorine Free (PCF) does not use not bleach with chlorine or its derivatives. Totally Chlorine Free (TCF) is the best choice—this is pulp that has never been bleached with chlorine or its derivatives.

With all of the plastic bags that folks return to these handy recycling bins at Walmart, you know the world is bound to have enough discarded plastic bags to collect and re-process into shrinkwrap for WhiteCloud. Once again, Walmart is one step ahead of Kroger by offering these drop-off locations for plastic bags.
Posted by Live Better Lizzie at

1 comment:

IndoorCat said...

Saving the planet and learning spanish all at the same time....you are hysterical. Proud of you.